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Ladies and gentlemen, I give you the headline of 2011.
Somewhere an editor just got their wings.
shopped. but still funny.
Northern CA’s Largest Fil-Am Newspaper in Circulation, everybody!
#itsmorefuninthePhilippines. Just saying.
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A take on the new DOT FUN slogan
From the looks of it, the slogan (and its execution) is definitely a 1st cousin – but a harder working one – of the “Wow, Philippines – More Than…” campaign which also came from the same ad agency that prepared this new dish – BBDO.
It puts the Philippines on a competitive (and fighting) stance and promises a commodity that is solid even with the most laughable infrastructure: F-U-N.
Best part, we get to OWN the word… a prerequisite for memorable advertising (i.e. Volvo = safety; El Al = hijack-proof; Datu Puti = asim; Rexona = long-lasting; Veto = B.O.)… and for compelling, bahala-na-si-batman social media experimentation.
The Secretary was going on and on about the logo – but the words just went from my right ear to the left. I don’t think an earthshaking logo (even if designed by Malang or Modesto or George Lois) has enough power to make a cynical, brainwashed-to-expect-the-worst tourist come to the Philippines.
I have attempted to imagine and create the campaign based on our conversation. I have fantasized what I’d do if I were the Creative Director tasked with translating the slogan into communications materials.
So here goes.
(Source: chubibo.com)
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Oral history of the 1986 UP Fighting Maroons championship (Part 1)
When the clock strikes midnight on December 31, it will have been another year of futility for the UP Fighting Maroons. It has been 25 years since the State University won a championship in the UAAP, and with the way things are going, it might take another 25 years before the UP squad wins the big one again.
The year 1986 seems so many lifetimes ago. It was certainly a different era, far removed from today’s commercialized collegiate basketball scene, where the next generation of hoop stars are recruited — some would say coddled — years before they step into a college campus. Back then, the players recruited each other to play for school pride, instead of perks and allowances.
It was a simpler time, but some things never change. The UP Fighting Maroons were contenders for the crown prior to winning the championship, but could not get over the hump, simply because they were a “donut” team missing a center. Enter freshman sensation Benjie Paras. But there was more to the story than meets the eye.
How big a deal was the Fighting Maroons’ championship? The Philippine Daily Inquirer editorial the next morning dealt with the school’s victory. Louie Beltran, then the paper’s editor-in-chief, penned the piece himself. UP has produced Presidents, Chief Justices, Chiefs of Staff, and even Communist and Moro rebel leaders, Beltran wrote, but the school never produced a champion basketball team until the 1986 UP Fighting Maroons. Here is their story in their own words.
Oral history of the 1986 UP Fighting Maroons Championship (Part 1)
Reporting by the Tinig ng Plaridel (UP College of Mass Communication student publication) sports staff.
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you should understand why this is so relevant…
(Source: dracoshermione, via delightfulscene)
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(via holymotherofrowling)
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Gotta love the cone bra with hidden pompoms!
(via In Focus: UP Pep Squad takes three-for-three | Tinig ng Plaridel)
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Tip to lose weight:
- Using only your head, look left.
- Now look right.
- Now repeat the exercise as many times as needed when offered food.
Submitted by rhymeswithwitches
(Source: most-awkward-moments, via chantal86)
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(via graysonsgroovy)
