January 2012
2 posts
A take on the new DOT FUN slogan →
pinoytumblr:
From the looks of it, the slogan (and its execution) is definitely a 1st cousin – but a harder working one – of the “Wow, Philippines – More Than…” campaign which also came from the same ad agency that prepared this new dish – BBDO.
It puts the Philippines on a competitive (and fighting) stance and promises a commodity that is solid even with the most laughable infrastructure:...